CHARACTER COUNTS!, a program of United Way of Martin County,has been building character, sportsmanship and workplace ethics in Martin County since 1996. We provide activities, materials and programs that guide students toward making responsible choices; offer opportunities for adults, parents and families to improve their parenting skills, strengthen their families, and develop ethical business leadership qualities and best practices via business partnerships, special events and seminars; implement community-wide campaigns to prevent underage drinking, youth substance abuse and bullying, decrease academic cheating and build assets in our youth; and recognize outstanding student, adult and business role models.

CHARACTER COUNTS! mission is to enhance and develop personal character and inspire all segments of the community to uphold the Six Pillars of Character: Trustworthiness, Respect, Responsibility, Fairness, Caring and Citizenship. Our vision is to live in a community where all citizens, regardless of age, recognize the significance of ethical and moral values.